Smart Agriculture


Great beer begins with great hops and grains. Help us support our growers with the latest science and tech to sustainability produce their best quality and yield.

There are over 500 million smallholder farms worldwide, supporting the livelihoods of two billion people, many of whom live in developing countries. These farmers do not have sufficient access to and knowledge of advancing agriculture science and technology that can significantly impact crop yields and crop survivability. 

As the world’s leading brewer, AB InBev purchases millions of pounds of barley, rice, corn, cassava, sorghum and hops every year, often from smallholder farms. It’s important for us to have a symbiotic relationship with the growers who produce essential ingredients that make up our products. To that end, we want to provide access to the financial tools and resources that they need including the latest science and technology to help our farmers have the best quality and yield year after year.

We would love to see startups addressing the following:

  • Identification, prediction and/or prevention of plant disease and pests, as well as alerts on the changing level of disease pressure and recommended mitigation actions

  • Affordable, accessible financial products (e.g. low-interest loan products, crop insurance) designed for smallholder farmers

  • Easily accessible, scalable and convenient training for farmers across multiple topics – business management, sustainable farming and financial literacy

  • Systems and tools that strengthen the farmers' commercial decision-making and enables alliances and information sharing among farmers

  • Remote training for ag extension teams focused on providing locally relevant and up-to-date advisory services to farmers to produce quality crops sustainably

  • Tools and technologies to improve harvest and post-harvest processes to improve crop quality and farmer productivity

  • Crop damage prevention or mitigation during bad or erratic weather patterns

  • Cost-effective precision irrigation technology for crop sprinkler or drip irrigation systems

  • Environmentally friendly fertilizers (land or ocean) or fertilizer use optimization with high adoption/ low churn

  • Simulation technology to speed plant breeding

  • Tools and technologies to improve harvest and post-harvest processes to improve crop quality, minimize post-harvest losses and ultimately improve farmer productivity

  • New technology applications for predicting & identify areas of risk before contamination in food or beverage production

  • Technology for the selection and sorting of malt barley based on quality parameters to use each grain for the correct product with zero waste and improved crop acceptance rates

  • Supply chain transparency for agriculture e.g. organic certification, provenance and chain assurance

  • Technology that enables a system of payment for ecological services (i.e. carbon credits) to increase farmer adoption of sustainable practices

  • YouTube
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

© 2020 Anheuser-Busch InBev

Subscribe to Our Mailing List

Farm X