We’re committed to helping advance the World Health Organization’s target to reduce the harmful use of alcohol by 10% by 2025. Simultaneously, we aim to contribute to the UN’s Sustainable Development Goals of strengthening the prevention and treatment of harmful alcohol use and enhancing worldwide partnerships.
The harmful consumption of alcohol is bad for our consumers, our employees, our families, our communities and our business. To shift harmful drinking behaviors, we’re taking steps to shift social norms and behaviors around harmful use of alcohol and ensure every experience with beer is a positive one.
Developing novel (e.g. beyond BAC self-measurement) approaches to help consumers make smart drinking choices, manage their alcohol intake, and avoid binge drinking
Novel mechanisms, approaches or technologies for advanced age-verification and prevention of underage purchase and consumption of alcohol, both in on-premise (e.g. bars, restaurants) and off-premise (e.g. retail stores) settings as well as e-commerce
Using new or existing technology to improve road safety including impaired driving prevention, accident prevention, protecting road users and improving driving behaviour
Leveraging digital or other tools to increase alcohol health literacy among consumers, including helping consumers access, understand, and use information to avoid harmful use of alcohol
Tools or approaches for training bartenders and sellers on responsible alcoholic beverage service, including drunk-driving prevention and binge drinking prevention
Exponential technologies that can help us deliver effective interventions, such as Screening and Brief Intervention programs (both regular and electronic), at scale to reach people in the general population
Creative approaches to promoting and incentivizing smart drinking during spectator events where alcohol is served (e.g. sports, concerts, etc.)