General

 

16. I am already working with AB InBev, should I apply?

​

Yes, but please disclose this information in your application. 

​

17. Are you going to regularly communicate progress?  How do we measure the success of the 100+ Accelerator?

​

Yes, we will announce achievements towards our 6 challenges: We will report on progress where possible. 

​

But we will not have scheduled interim announcements: We will share the stories of our progress. We are confident that although 100+ Accelerator is ambitious, we will achieve our set targets by 2025.

​

18. Do applicants give up IP when then submit to the challenges?

​

No, the applicants own their IP and don’t give up any rights to it upon applying.

 

19. Are the solutions you are seeking only for AB InBev?  Or can other companies/ organizations benefit from the ideas and technologies?

​

We will share our solutions: We want to accelerate action so our challenges in sustainability are fundamentally shared. Whatever solutions we develop we will make available to our suppliers, external partners and to other companies.

​

20. How is your Accelerator Program different from programs launched by others?

​

Collective action is key – No one company or organization can solve today’s sustainability challenges alone. The 100+ Accelerator will establish new partnerships with scientists, innovators, entrepreneurs, students and companies around the world to identify and scale new sustainability solutions.

​

Global challenges/ Local solutions: The challenges facing the world today are complex, varying from region to region. We source, brew and sell locally through our companies around the world, making us uniquely positioned to understand and to solve sustainability challenges in the communities where we live and work.  The 100+ Accelerator challenge statements were created with input from our teams and experts around the world. 

 

Driving solutions across the value chain – We have identified 10 initial challenge statements that are designed to encourage innovation. These challenges are intended to support promising ideas and high potential technologies that align with the company’s 2025 Sustainability Goals across 4 areas: smart agriculture, water stewardship, circular packaging, and climate action. Our 100+ Accelerator will drive progress and innovation across our full, integrated value chain – from the farms that supply our ingredients to make beer, to the packaging for our products.

 

21. How are you involving your brands in the 100+ Accelerator program?

​

We are building a company to last, brewing beer and building brands that will continue to bring people together for the next 100 years and beyond. Our global brands are committed to purpose driven initiatives and sustainability. We will provide more specific information on brands aligning with a particular challenge. 

​

22. Will the 100+ Accelerator contribute to AB InBev’s business growth? 

​

Yes, the challenges chosen demonstrate our commitment to building a company to last

​

• The 100+ Sustainability Accelerator will establish new partnerships to identify and scale new sustainability solutions.

​

• We are committed to brewing the highest quality beer. This relies on natural ingredients, so supporting a healthy environment will always make sense. 

​

• We have a long-term vision for our company, and sustainability is a key part in our work to build a company to last for the next 100+ years.

​

23. This is just a smokescreen, isn’t it – trying to show you’re doing good when in fact much of your business is about selling beer? 

​

Sustainability is embedded in our business:  Our 2025 Sustainability Goals support our ambition to build a company to last. We are committed to a healthy environment and thriving communities, so we can continue to brew beers that bring people together for the next 100+ years.

 

24. As an alcohol company, shouldn’t you be putting more focus on responsible consumption?

​

We remain fully committed to responsible drinking: We are committed to reducing the harmful use of alcohol around the world. Our Global Smart Drinking Goals and sustainability commitments sit alongside each other as part of our ongoing effort to build a better world and a company to last. For example:

​

• We have committed to investing at least 1 billion USD across our markets to dedicated social marketing campaigns and programs to influence social norms and behaviors around alcohol consumption.

​

• Additionally, we are conducting evidence-based city pilots in six cities with the aim of reducing the harmful use of alcohol by 10%, working alongside academic experts and local government.

​

• And this effort is in line with UN SDG Goal 3 (Good Health and Well-being)

​

 

25. You work in many parts of the developing world. How are you supporting the vulnerable people in your value chain?

​

We are dedicated to responsible sourcing:  We prohibit all forms of human rights violations in our organization and in our supply chains. We have a human rights policy and a responsible sourcing policy as well as processes in place to monitor. It is a non-negotiable commitment for our business. 

​

We support our direct farmers: Through our agricultural development work, we support the livelihoods of farmers worldwide. We work with nearly 50,000 farmers across 15 countries to grow the highest quality natural ingredients – including barley, corn, rice, hops, sorghum, and cassava – that allow us to brew the best beers.

​

We are prioritizing supplier development in key areas: Through various supplier development efforts, we’re working to build and strengthen our supplier base in the developing world.

​

We are looking for partners to help us: As one of our initial 100+ Accelerator Challenges, we are soliciting partnerships to help us increase the transparency of complex supply chains, and for scalable solutions to enhance responsible sourcing practices. 

​