Top Priorities:
High unit costs and complex application processes for individual item-level smart labeling.
Other Areas of Interest:
- Difficulty integrating digital identities (like unique QR codes or NFC tags) onto primary packaging at ultra-high production line speeds, without causing throughput bottlenecks.
- Lack of 'smart sorting' packaging markers that can communicate with recycling facility scanners to automatically separate food-grade plastics from non-food-grade plastics.
